MKTG, 12e Principles of Marketing

Status

Published

on 30 May 2018

Year of Creation

2018

Cengage Learning, Inc

Registration Number

TX0008638008

on 30 May 2018

The U.S. Copyright record (Registration Number: TX0008638008) dated 30 May 2018, pertains to an electronic file (eService) titled "MKTG, 12e Principles of Marketing" created in 2018. The copyright holder is Cengage Learning, Inc, known for their creative contributions in text registration. For any inquiries concerning this copyrighted material, kindly reach out to Cengage Learning, Inc.

Cengage Learning, Inc

Application Details

Registration Number

TX0008638008

Registration Date

5/30/2018

Year of Creation

2018

Agency Marc Code

DLC-CO

Record Status

New

Physical Description

Book, 410 p

First Publication Nation

United States

ISBN

9781337407588

Preexisting Material

Some materials used from other sources

Personal Authors

Corporate Authors

Notes

Material Matter Claimed Note: New and revised text

Previous Registration Note: 2017, TX 8-407-6812016, TX 8-287-950

Statements

Application Title Statement: MKTG, 12e

Author Statement: Charles W. Lamb Domicile: United States Citizenship: United States Authorship: New and revised text Joe F. Hair Domicile: United States Citizenship: United States Authorship: New and revised text Carl McDaniel Domicile: United States Citizenship: United States Authorship: New and revised text

Notes

Material Matter Claimed Note: New and revised text

Previous Registration Note: 2017, TX 8-407-6812016, TX 8-287-950

Statements

Application Title Statement: MKTG, 12e

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