2017

Advertising producers' localization of global brands: Glocalization, storytelling, and audience construction

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Text Registration

Advertising producers' localization of global brands: Glocalization, storytelling, and audience construction

Status

Published

on 11 Jan 2017

Year of Creation

2016

Susannah K. McMonagle

Registration Number

TX0008443905

on 11 Jan 2017

The U.S. Copyright record (Registration Number: TX0008443905) dated 11 Jan 2017, pertains to an electronic file (eService) titled "Advertising producers' localization of global brands: Glocalization, storytelling, and audience construction" created in 2016. The copyright holder is Susannah K. McMonagle, known for their creative contributions in text registration. For any inquiries concerning this copyrighted material, kindly reach out to Susannah K. McMonagle.

Susannah K. McMonagle

Application Details

Registration Number

TX0008443905

Registration Date

1/11/2017

Year of Creation

2016

Agency Marc Code

DLC-CO

Record Status

New

Physical Description

Electronic file (eService)

First Publication Nation

United States

Personal Authors

Susannah K McMonagle

Notes

Rights Note: Diana G Zajic, ProQuest-CSA, LLC, 789 E. Eisenhower Parkway, Ann Arbor, MI, 48108-3218, United States, (800) 521-0600 xext77020, disspub@proquest.com

Statements

Application Title Statement: Advertising producers' localization of global brands: Glocalization, storytelling, and audience construction

Author Statement: Susannah K. McMonagle Citizenship: United States Authorship: text

Notes

Rights Note: Diana G Zajic, ProQuest-CSA, LLC, 789 E. Eisenhower Parkway, Ann Arbor, MI, 48108-3218, United States, (800) 521-0600 xext77020, disspub@proquest.com

Statements

Application Title Statement: Advertising producers' localization of global brands: Glocalization, storytelling, and audience construction

Author Statement: Susannah K. McMonagle Citizenship: United States Authorship: text

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